Rinascente Milano
Project goal
Chanel's N5 perfume is one of the most iconic scent in the world. Collaborating with Rinascente, the most renowned Italian shopping department store known for their elaborate Twinkly lights installations Chanel literally put the spotlights on their brand during the holiday season. Chanel used the high-visibility Christmas decorations not just for a festive holiday cheer but also as a powerful commercial and promotional tool.
LEDs used.
Controllers.
Width.
Height.
The facade of Rinascente, measuring 74 meters wide and 25 meters high, was equipped with 171,000 programmable LEDs. This vast RGB LED canvas allowed us to broadcast Chanel’s branded Christmas content. The LED lights were programmed through the Twinkly App tailored Chanel N°5 perfume animations, enhancing both the festive atmosphere and Chanel's brand visibility.
This collaboration not only highlights Rinascente’s innovative use of decorative lighting but also demonstrates the business value Twinkly Pro installations as an effective and alternative Marketing platform. The positive feedback from both Rinascente and Chanel underscored the project's success, showcasing the power of combining high-quality illumination with luxury branding.
IMAGES © De Pasquale + Maffini
Technology
Project specifications
The installation was managed as one grand object thanks to Twinkly's in-app grouping functionality: Join.
Because of the facade impressive size, it was mapped using Twinkly's Multi-view mapping, scanning portions of the facade step by step to recreate a faithful 2D-layout.
Once mapped, the impressive video content was uploaded and installed on the tree using Twinkly WebApp.
Thanks to the cloud connectivity the client was able to manage the display's schedule and programmes from anywhere, even from a different city.
Products used to complete the project
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