Lighting plays a crucial yet often overlooked role in shaping the atmosphere and functionality of public spaces. From parks and plazas to streetscapes and monuments, the way a space is illuminated can completely transform how it is experienced, used, and perceived. Thoughtfully designed indoor and outdoor lighting not only enhances the aesthetics of a space but also fosters a sense of community and can even contribute to the emotional well-being of those who pass through it.Â
Lighting has the power to redefine how we interact with our surroundings.
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Being this smart and easy to use is a game-changer
Twinkly for Business is transforming large-scale public projects around the globe. From city squares to historic monuments, Twinkly’s advanced lighting technology allows installers to work with designers and municipalities in easily create breathtaking light installations that captivate and inspire entire communities. With its easy-to-use platform and cutting-edge features, Twinkly is powering the next generation of smart lighting, offering the ability to enhance public spaces, drive tourism, and create memorable events with unparalleled flexibility and control.
Whether it’s holiday Christmas lights, a year-round display, or a temporary advertising installation, Twinkly enables projects to shine brighter, engaging audiences with stunning visuals and dynamic effects. Twinkly's technology is being harnessed in cities globally to bring new life to public spaces.
Read on to discover just some of the lighting projects powered by Twinkly from all around the world, exemplifying versatility and creativity. These projects span continents, cultures, and styles, illuminating iconic landmarks, luxurious landscapes, and public spaces with stunning results. From vibrant holiday christmas lights in bustling cities to serene, skyline installations in tranquil seaside ports, Twinkly for Business empowers installers and designers to craft unique lighting experiences that reflect the diverse beauty of communities worldwide.
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More than a fashion statement: Milan, Italy
The Rinascente & Chanel project in Milan in 2023 was a stunning collaboration that showcased the luxury brand and the high-end department store’s magical holiday message with advertising using Twinkly lighting technology. To promote Chanel’s N°5 perfume during the holiday season, the entire façade of Rinascente’s – 74 meters (246 feet) wide and 25 (82 feet) meters high - was adorned with 171,000 programmable LEDs. The display was mapped using the Twinkly App for mobile, creating a screen on which the client could then play impressive video reels, merging luxury branding with holiday cheer. This innovative outdoor installation highlighted Twinkly Pro's ability to enhance brand visibility through creative, large-scale smart lighting displays in the iconic Piazza Duomo in Milan. For more details, visit the full project.
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A shopping mall comes to life: Syndey, Australia
The historic Woolworths Building in Sydney was transformed 2021 into the largest Twinkly light wall in the Southern Hemisphere– and the second largest in the world. Installers used 91,500 LEDs to cover its façade, 60 meters (197 feet) wide and 25 meters (82 feet) high. This record-breaking installation was mapped by the Twinkly mobile app, creating a vibrant Christmas display in one of the city's busiest areas. It became a focal point for holiday festivities, drawing in both locals and tourists, and demonstrating Twinkly capacity to deliver stunning large-scale projects in one of Sydney’s busiest areas. For more details, visit the full project.
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The sky’s the limit: Portofino, Italy
The city of Portofino partnered with Twinkly for Business in 2022 to create an unexpected holiday light installation. Using 4,000 LEDs with a length of 12,000 meters, the smart LED lights outlined 25 historic buildings and illuminated the Christmas tree in the famous Piazza Martiri Dell'Olivetta. With Twinkly's Christmas lights easy mapping and remote, cloud control features, the project transformed the square into a memorable scene, which is now maintained year-round. This collaboration highlights Twinkly's smart lights ability to enhance both festive and everyday experiences with cutting-edge lighting technology in unexpected and magical ways. For more details, visit the full project.
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A breathtaking Christmas tree: Guatemala City, Guatemala
The 2023 Arbol Gallo Festival in Guatemala City featured a breathtaking 45-meter-high Christmas tree illuminated by 540,000 Twinkly smart LEDs. The Central American Brewery, famous for its Gallo beer, set out to build the iconic Christmas tree as a gesture of thanks to the people of Guatemala for their enduring loyalty, while also spreading the enchanting spirit of Christmas throughout the nation. This project showcases an awe-inspiring audiovisual light show synchronized to festive music. Beyond traditional advertising, the smart light installation became a centerpiece of an event that is a symbol of holiday magic in Guatemala, drawing families together as one of the country's most beloved Christmas traditions. For more details, visit the full project.